Business models and entrepreneurship
The structure and organization of mobility in passenger and freight transport is undergoing a major economic upheaval. Companies are currently facing massive disruptions that are also posing challenges for the entire German economy. The market capitalizations of innovative electric vehicle manufacturers exceed those of established car makers in some cases. Platform-based mobility solutions and delivery services are throwing established service sectors and social structures into turmoil. Technology companies and start-ups are increasingly capturing shares of the mobility market, creating new business models based on user data, and offering mobility as a service. At the same time, digitalization and growing awareness of sustainability around the world are causing shifts in consumption patterns.
TUM.Mobility will continually develop new approaches for the successful implementation, dissemination, scalability and financing of innovative business models in this dynamic environment. Technological innovations will be treated without exception in conjunction with economic and business considerations and in the context of broader issues of sustainability and social responsibility.
Topics addressed in interdisciplinary research at TUM and through the start-up activities under the auspices of UnternehmerTUM include:
- market and platform design issues
- assessment of economic, ecological and social mobility options from the standpoint of various stakeholder groups
- financing and pricing mobility infrastructure
- planning and controlling mobility networks and intermodal mobility services using artifi cial intelligence methods,
- user behavior and marketing strategies, company strategies and organization,
- entrepreneurship training and support for young start-ups.